The Floating Hospital has been serving New York’s most vulnerable families for over 150 years, offering healthcare, education, and support regardless of a family’s ability to pay. Rooted in compassion and accessibility, the organization continues to evolve how it connects with the community. For their latest fundraising initiative, a city walk to support families in need, the goal was to create an event identity that felt fresh, vibrant, and inviting, while staying grounded in the heart of their mission.

The rebrand leaned into their original color palette and brand essence, reimagined through the lens of movement, hope, and unity. From the event name and logo to digital collateral and signage, the visual system brought a renewed energy that honored their legacy while engaging a wider audience. The tone is optimistic, inclusive, and community-first designed to reflect the spirit of the event and the people it supports. The result is a brand activation that feels both familiar and new, rallying people around purpose with clarity and heart.